Oh hello, fancy running into you here.
My name is Leah, and I am a full-time human, writer, and florist. All of the above is just for giggles, and also to pay my rent in Brooklyn, New York.
I’m passionate about big ideas, tiny details, and really, really good olive oil.
1. Rhone
I shape and sustain a dynamic brand narrative through a robust copy ecosystem developed by my nearly debilitating attention to detail.
When I’m not writing audio scripts, billboards, brand emails, commercials, retail signage, product descriptions, website copy, UX responses, paid social content, or collection, product, and fabric names, I’m likely thinking about how many glasses of water I’ve had that day.
2. Cider
Fashion is a feeling, and your moods are the muse. I helped launch Cider's first campaign, building trust and awareness among the cool kids. From walls to phones to your dreams, we were everywhere—online, IRL, across the US and UK—with looks that put your feelings first.
3. CareerBuilder
The Great Resignation needed a nudge. We made it our (majorly rebranded) mission to empower everyone to trust their instincts.
With my partner, Elsa Flike, I co-wrote scripts, scouted locations, selected talent and looks, oversaw edits, and ensured the message landed. After the campaign’s success, we zeroed in on Gen Z—launching CareerBuilder on TikTok with humor, style, and pizzazz.
(Yes, that’s my voice on the mic.)
Alongside my partner, Elsa Flike, I co-wrote scripts, scouted locations, selected talent and looks, oversaw edits, and ensured the message landed. After the campaign’s success, we zeroed in on Gen Z—launching CareerBuilder on TikTok with humor, style, and pizzazz.
(Yes, that’s my voice on the mic.)
4. Bug Botanist
How do you make bug spray lovable? Not a bug killer, but a coexistence remedy. In partnership with my art director pal Elsa Flike and illustrator Aran Quinn, Together, we created a quirky-cute series designed to make you smile—and maybe even appreciate the little critters we share our world with.
5. Wellcome Leap
Breakthrough mental health research is here, and Gen Z needed to care—not tune out. Our solution? Edgy, post-modern-pharma-meets-revolution vibes to make the science relatable.
I crafted copy for a series of OOH and digital assets that turned mundane objects into powerful symbols of human impact, connecting Gen Z to Wellcome Leap’s groundbreaking work in global health.
6. Alixx Candles
Premium, thoughtfully crafted candles deserve digital copy to match. For the number nerds, I’m happy to discuss data IRL.
7. SWURL - Co-Creator
Concepted and co-founded out of passion and pandemic boredom. Here, I single-handedly established brand tone, best practices, and digital strategy. Additionally, I was the primary contact and copyeditor for all content. This means that I now know nine sommeliers and still buy wine based on label design.
8. Chaddy Cosmetics
Surfer aesthetic meets skincare. I lend my god-tier level Sephora knowledge to world building, product naming, packaging copy, and press releases.
9. Undermind
Brand strategy, website copy, copyediting digital alongside our annual mega print, and good vibes.
10. Ancient Origin
I did not know that people put beef fat on their face until this project. But then, I went deep into *natural* skincare to develop all website copy and product taglines prior to brand launch.
Honorable Mentions:
